Pearmill co-founder, Nima Gardideh, on pausing spend during protests
New York, NY – In a recent feature by the New York Times, Nima Gardideh, one of the founders of Pearmill, a performance marketing agency, was quoted on the company's decision to pause its advertising efforts during the significant protests that have captivated the nation in the summer of 2020.
The move comes at a time when businesses and individuals alike are reevaluating their roles and responsibilities within the broader societal context. "It would be borderline tone-deaf to show up in people's feeds with ads" said Nima Gardideh, emphasizing the importance of standing in solidarity with movements advocating for change.
Pearmill's decision was not taken lightly and is part of a broader strategy to ensure that the company's operations do not detract from critical conversations happening around the world. The New York Times article highlights the importance of such actions, showcasing Pearmill as a leader among businesses striving for a positive impact on society.
About Pearmill
Pearmill is a performance marketing that outperforms expectations, using data-driven insights and relentless innovation for exponential growth. Forged in the crucible of VC-funded startups, we’ve gained unparalleled expertise in the most dynamic and competitive environments, helping our clients 3X their ROAS on average.
Continue learning from our team
Read expert advice on CRO, growth strategy, ad creative, and data engineering.
Regulatory compliance for healthcare organizations can be tricky, especially in regard to data tracking and analytics. Here's our in-depth guide to help you understand best practices.
Making these five mistakes can significantly impact your digital ad spending and performance. Here’s how to simplify your account structure, test creative, and ultimately optimize ad spend.
A step-by-step guide to creative testing, from campaign setup to data analysis. Plus a thick FAQ section for all your queries.
Creating an effective landing page can be a challenge. When it comes to crafting landing pages that convert, here are some key do's and don’ts to keep in mind.
.png)
How to build an attribution model using Segment as the underlying tracking infrastructure.
.svg){kind=small}
