Fact: It’s hard to look away from someone on the verge of a meltdown. This ad, from an unnamed company, is a rant that never loses pace. Disguising each USP as a pain point requires some thinking from the audience, but the creator’s energy ensures that everyone tunes in. Bonus points for the product demo and the reverse psychology discount offer CTA that works in 2 ways — giving extra motivation to buy and inviting the audience to get in on the joke.
Here’s a rant of our own: TIKTOK DOESN’T ALWAYS PROVIDE THE NAME OF THE COMPANY WHEN YOU SEARCH THROUGH TOP-PERFORMING ADS, WHICH IS EXTREMELY STUPID.