Ad Creative Newsletter: This Week's Most Fascinating Ads #10


Creative Director


We featured Calm before, but as one of our all-time favorites it deserves another shout out. Calm is great not only at coming up with dozens of new ways to create peaceful animations, but also at skillfully using memes and metaphors.

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As Calm’s direct competitor, Headspace wisely chose a different branding and advertising path. We’re loving their friendly characters and sunny feels.

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A seemingly non-medical question at the beginning of this video piques your curiosity and makes you want that juicy answer. Babylon Health is also one of the few medical brands out there that experiments with colors and avoids the paths well-trodden by their peers. 

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If all shoe ads were dancing like Birdies’, the world would be a better place.

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While we enjoyed the different, more heartfelt approach in this ad from Havenly, given that it was taken down, we can only assume that in this case it didn’t perform.

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It’s rare to see candle ads with such a poetic slant; but Home candles passes with flying colors. 

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This week’s winner is the Economist. Its thoughtful, eery and somewhat surreal animations really brought us joy. It’s just art. 

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Another company that has already been featured in this newsletter, but this ad is just so fun, we couldn’t help sharing!

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An ad for brand awareness about self-awareness from Alma. It’s cool how it channels some of the most minimalist pieces at the MOMA.

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New Yorker always wows with their covers and it makes sense that some of their ads would integrate these. Still, it’s always nice to check in on the recent additions.

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That's it, folks! We'll catch you next week with the 10 new hand-picked Facebook ads.

We now have a suggestion box open, so feel free to send us your favorite ads of the week and we might include them in the next post.

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