Ad Creative Newsletter: This Week's Most Fascinating Ads #13

Mary

Creative Director

1

This week’s winner is hands down T2 Tea. And here’s why: one of the biggest challenges in producing creative for Facebook ads is balancing the quality with the production budget.  

The advertising industry figured out decades ago how to create stunning, expensive ads. No one is stopping you from doing the same for your social media channels, but with the diminished average attention span and increased competition, chances are it’ll be a waste of money.   

T2 Tea managed to create a range of simple ads that combine elegant copy with unique animation, which is bound to be grab attention and create decent returns.

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2

This short version of a Nickelodeon-style cartoon launched by Anchor serves as a great explanation video and will likely resurface in your memory if you decide to create a podcast.

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3

While for most brands costly Facebook ad production doesn’t pay off, there are exceptions. Chanel is one of them. We expect to see only the highest quality content from a brand of this calibre and it’s gratifying to watch a “stay at home”-themed video made with such care. Watch the full series on our blog and listen to the matching soundtrack.

4

Texture is one of the things that most tech companies seem to omit in their brand books. Digital Ocean is a great example of how implementing it can get your ads to stand out. 

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5

Blueland’s ads demonstrate what happens when you take classic “cleaning supplies” ads and reshape them through the prism of the Instagram era aesthetic.

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6

Boodywear is demonstrating how to produce natural, authentic-looking content that still manages to focus on their product. Step aside, Photoshopped waists and stiff smiles.

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7

There’s something about this ad from Haus that conveys the feeling of warmth and comfort. You don’t even need to read the description, you receive positive family vibes from the first 4 seconds of the video. An awesome way to share the brand’s message through associative visuals as opposed to explicit wording. 

8

Slightly ridiculous and very memorable ads from Jamba. They also raise a question: is it still a lemonade if it’s purple?

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9

You don’t need to speak Portuguese to understand what these ads are talking about. Storytel is an audiobook subscription service, and the videos below do a great job visualizing a marvelous audible experience. 

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10

Some well-performing ads don’t seem entirely relevant at first sight. However, they leave an indelible imprint in your mind. Given the amount of iterations launched for these ads from Taboola, they certainly seem to fit this description. 

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That's it, folks! We'll catch you next week with the 10 new hand-picked Facebook ads.

We now have a suggestion box open, so feel free to send us your favorite ads of the week and we might include them in the next post.

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