Ad Creative Newsletter: This Week's Most Fascinating Ads #18

Mary

Creative Director

1

Our clear winner of the week is Ben & Jerry's for dedicating ad space solely to important social issues. We went through some of their old and new ads to highlight the diverse issues this company cares about, and gave them 3 places in our top 10 because the execution is also top notch. 

Ben&Jerry's6

Genius move to use ice cream melting as a metaphor for climate change.

We deeply respect how they use the power of their business to address topics like these that brands often overlook.

Ben&Jerrys1Ben&Jerrys4Ben&Jerrys5Ben&Jerrys2Ben&Jerrys3

2

If you truly care about growing plants, you treat them with love. Patch Plants clearly knows this and centers their ad around a friendly and cheery character who makes you instantly want to trust them. An interesting move there in implementing quirky video segments that usually would have been cut.

3

Banking isn’t exactly sexy, but these ads feel so sleek and attractive. Unusual for a bank, but we like what they’re doing. 

Nubank2Nubank1

4

Take note how a quality sound production for this Mel Facil ad lengthens the attention span. 

5

Lulu takes a conversational approach in these ads and treats the viewer more like a friend rather than a customer. A great strategy to create brand trust.

Lulus1lulus2

6

Freetrade proves that backgrounds can serve as a powerful force in distinguishing an ad. The trippy yet clean touch to the typography is also a unique trick to capture attention. 

Freetrade1

7

We love how this Penguin Books ad plays hide and seek with us. The cleverness and hilarity of the copy works wonders as well.

penguin1

That's it, folks! We'll catch you next week with the 10 new hand-picked Facebook ads.

We now have a suggestion box open, so feel free to send us your favorite ads of the week and we might include them in the next post.

You can subscribe to our Ad Creative Newsletter here.