Ad Creative Newsletter: This Week's Most Fascinating Ads #20


Creative Director


Sometimes the best strategy is letting the creative team run wild with the product. Oreo's team clearly had fun here and that’s why they’re this week’s winner.



We’ve featured Asana before, but they’re clearly ad animation overlords who are worthy to be highlighted in our newsletter again. We just can’t get enough of those sick transitions.


We’ve all seen renditions of brands addressing the pandemic in their ads. But this one from CA Public Health really stands out with their amusing way to popularize masks.


True to their name, Candid has created some very authentic ads. We’ve all been through the challenges or felt some of the emotions displayed here. Except for maybe taking your pants off while doing a handstand. We’ll leave that one to the Tiktok celebrities.


Duolingo gives us a playful take on a great mustache tragedy. Proving that a well-done animation combined with a cute little story can really help your ads thrive.


The exciting thing about metaphors is the fact that they give freedom to visualize interesting concepts, like this diamond example from Intercom.



We like where Juneshine went here. There’s not much contrast conceptually between a video like this and simple product shots, but the difference in performance should be quite noticeable.

juneshine1June shine3


Attracting attention to a tiny flaw sets the stage for the otherwise perfection. If Lemonade simply showed a 5-star rating, they’d be boring and forgettable. Bringing notice to an almost perfect rating, on the other hand, is honest and refreshing.



When you think of sales professionals, “colorful and fun” aren’t exactly the first words to come to mind. Pipedrive said “hold my spreadsheets” and rolled out these beautiful ads. However, we’d like to point out that this is, in fact, not how puzzles work.



By now, you should know our joy for brands that go in a different direction than their competitors. Semrush went with a more collage-style and color-centric approach, which is quite the breath of fresh air for a data-driven company.


That's it, folks! We'll catch you next week with the 10 new hand-picked Facebook ads.

We now have a suggestion box open, so feel free to send us your favorite ads of the week and we might include them in the next post.

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