You've probably seen Casper's utterly entertaining subway ads before. Their Facebook and Instagram ads might not be as creative, but they're surely effective. What you're seeing here is the combined validation that comes from reviews from people of all ages and backgrounds using the mattresses. Particular appreciation goes to the animated clouds.
Hootsuite has expanded their social media expertise from blogs to ads and what we have as a result is a whole bunch of ads with micro-lessons on social media management. Educational content never goes out of fashion. On top of that, Hootsuite is experimenting with various standard illustrated ads and charming little cartoons like the one in our second example.
It's not all that surprising when design-related software's featured in well-designed ads. However, Squarespace is one of the few brands that never misses the mark in this regard. Their designs are elegantly thought-out and beautifully laconic.
Another example of a company that keeps their ads on brand and their message short. From the prominent branding to the bright colors, Surveymonkey makes sure these ads are hard to miss and impossible to misunderstand.
Witty, minimalist and eco-friendly, Aptdeco looks like this week's winner. They're not afraid to compare themselves to other brands and it seems to works to their benefit.
Speaking of being unafraid - check out Figma's bold use of colors. This is by no means a usual set of ads and we'd like to see more original styles like this from other brands.
This week is all about clarity + simplicity, and Dashlane earns its spot on our list with a 3 second ad that requires no further explanation.
How do you communicate everything about your brand in 3-5 seconds? This is how. Haverdash is capitalising on the existing market for clothes subscription services and does a good job explaining what makes them different.
Zendesk has picked brand colors that are awfully close to bringing their audience to a state of Zen. Their animation does the same; it's subtle and pleasing to the eye, while making its point quite effectively.
This last set demonstrates blogger collaboration done right. 1) They're clearly tagged as ads, 2) They feature Kellogg's health benefits, and 3) To contextualize it, they're being launched as part of National Breakfast Week.
That's it, folks! We'll catch you next week with the 10 new hand-picked Facebook ads.
We now have a suggestion box open, so feel free to send us your favourite ads of the week and we might include them in the next newsletter.