As more and more people are staying home, the online education industry is understandably booming. And so this week we decided to focus on how brands in this space are fighting for the attention of potential customers.
This week’s winner is Rosetta Stone. They had us at “Binge Life”. Mic drop.
In addition to all the stuff you’d expect (which is still clear and eye-catching), Babbel creates little animated cartoon stories and gets their users to share the results of personal challenges that feel way more “Buzzfeed” than “TV ad” and are fun to watch.
While there’s nothing particularly innovative about these ads from Chegg, one look at them gives the impression of solid performance. Enough space for copy, pleasant colors that contrast each other and friendly people - sometimes that’s all you need.
It’s hard to find someone who’s never tried Duolingo. Even their sound effects are recognizable (along with their chubby green mascot of course). Good job keeping the brand intact for so long.
Elevate’s UI and ads remind us of the Calm meditation app, except in this case clean and beautiful animation is meant to help you concentrate on learning as opposed to deep breaths.
Masterclass’s main feature is in their celebrity instructors and they do a great job of showcasing that. Most videos are structured like a trailer for a movie that will make you cry, laugh and learn something about yourself. It also helps that most of the instructors never taught online classes before, so it feels very exclusive.
Mimo’s animation is cute as a button. Given that these ads launched quite a long time ago, we can only assume that they’ve been melting hearts and attracting absolutely everyone to try coding lessons - from little girls to their grandfathers.
Quizlet’s ads make it very obvious that these guys know their audience very well. We’d guess that Instagrammable snaps and videos featuring Tinder-like swipe have been a success.
When we found these ads by StudyBlue, we were shocked. They’ve been launched 2 YEARS ago and are still active. Have to be still performing, right?
Strictly speaking, there’s nothing super special about these ads by Word of the Day, but if we now know what nomophobia is, you should too. The obvious lesson here is that simple educational content is highly shareable.
P.S. Most big brands in this space rely on clear messages in the copy and good old stock images. Nothing wrong with that as long as it works. Here are some honorable mentions of bigger brands and how they’re advertising their online courses.
That's it, folks! We'll catch you next week with the 10 new hand-picked Facebook ads.
We now have a suggestion box open, so feel free to send us your favourite ads of the week and we might include them in the next newsletter.