We fully manage your paid search and paid social advertising channels - meaning we handle everything in each channel including strategy, tracking, creative development, landing pages, day-to-day management and more.
Advertising platforms like Facebook and Google are mini-universes of their own. They have their own rules and systems that they operate by. To discover the rules of these universes, we use a framework similar to the scientific method that’s been used to discover the rules of our actual universe. It’s the reason we’re capable of flight, the reason we’re able to produce phones, and the reason we reach unprecedented growth for our partners. However, unlike the rules of the universe, ad-channel rules are constantly changing and need to be consistently rediscovered.
We are constantly designing experiments to formulate sustainable theories and strategies that win. This approach ensures that we continue to have success as channels and customer dynamics evolve.
Here we focus on generating ideas and tactics to fuel growth. It’s focused on how to improve a very specific metric or step in the funnel, and not broadly around “How do we get more users this month?”.
We score our tactics based on our projected impact, confidence, and ease of implementation and determine what to launch.
We do what we said we would.
We ask three main questions: What are the results of the experiment? How close were the results to our predictions? Why did we get the results we got? It’s important to derive learnings from the results. Results on their own aren’t enough.
After an experiment is successful, we want to systemize the learnings by building tech, or by creating a playbook for it. And if our hypothesis is unsuccessful, then we feed the learnings into new ideas for future experiments.