Blog

Looking for expert advice on CRO, growth strategy, ad creative, and data engineering? Our team's blog is your go-to source for cutting-edge insights and practical tips.

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Ad Creative

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Ad CreativeTop 10 ads of 2023: Notable trends & learnings

What did we learn from 2023's ad trends? A lot. See what stood out and why!

Ad Creative3 steps to video ads that convert

Ditch your dated video editing techniques. 3 tips to create engaging ads that convert.

Landing pages

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Landing PagesTop 5 landing pages for eCommerce

Our top 5 favourite landing pages for eCommerce brands, and all of the reasons we love them!

Landing PagesThe 5 best no-code tools for building landing pages that convert

While building a full website can be a long and involved process, launching a great landing page is usually much quicker and straightforward – provided you use the right tools. Here are five of our favourites.

Growth marketing

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Growth MarketingLiquidity vectors in marketplaces

Liquidity Vectors are all of the different dimensions necessary for a marketplace to create liquidity and, therefore, a healthy environment for demand conversion.

Growth MarketingHow to achieve a 4x ROAS with your paid campaigns

Get your ROAS up up up with these 8 tips!

Growth engineering

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Growth EngineeringHow to use attribution models to improve your unit economics

Learn all about the metrics that matter and how attribution models are paramount in building a holistic view of your company’s acquisition efforts.

Growth EngineeringTracking Meta conversions 2 years after iOS privacy changes: What we know

Best practices companies are using in 2023 and beyond to ensure they’re able to achieve the best performance results, along with our recommended approach.

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