Musings, notes, and thoughts from our team.
Top 10 Paid Social Ads of 2022
Mary Boyagi
December 29, 2022

2022 has been a Messi year, and we know that you don’t need another pop culture-laden recap. So we’ll just speak to the ads and trends that that have more juice than corn, the masterpieces that don’t jiggle jiggle (or fold), the lessons that slap harder than Will.

Ad Creative Newsletter #71 (Holiday Self-Gifting Idea: Advertising Insights)
Mary Boyagi
December 23, 2022

This week, we're featuring ads from BetterHelp, Nomisk, MyHuevos, Rise Science, sheertex, Citizenry, and Naadam.

Liquidity Vectors in Marketplaces
Nima Gardideh
December 19, 2022

Liquidity Vectors are all of the different dimensions necessary for a marketplace to create liquidity and, therefore, a healthy environment for stakeholders.

Why we’ve only done full-stack paid search + social… until now
Nima Gardideh
November 16, 2022

We made a big bet on these two channels. Here's what's changed.

Don't Hire an Ad Agency for Your Startup
Nima Gardideh
November 14, 2022

If you’re a pre-product/market fit startup and don’t have ops figured out - don't hire an agency to help you grow.

Ad Creative Newsletter #70 (the UGC edition)
Mary Boyagi
November 7, 2022

This week, we're featuring ads from Rocket Money, The Ridge, Linktree, Every Man Jack, Bombas, Fishwife, and Lovevery.

Ad Creative Newsletter #69 (nice)
Mary Boyagi
September 28, 2022

This week, we're featuring ads from Awkward Essentials, HUM, Frank Body, Jack Archer, The Hello Cup, Detour Sunglasses and Trojan

Request For Clients: Direct-To-Consumer Care Providers
Nima Gardideh
September 19, 2022

Over the past two years, we've helped scale companies that are now becoming foundational in the U.S. healthcare ecosystem. We'd like to work with more!

Ad Creative Newsletter #68
Mary Boyagi
August 24, 2022

This week, we're featuring ads from RXBAR, Thesis, BYLT Basics, Dinnerly, Yousician, Goodr, and Airbnb.

Request for Clients: Geo-constrained marketplaces
Nima Gardideh
August 9, 2022

We’d like to work with more companies with geo-constrained marketplaces (either managed or otherwise). Is that you?