Looking for expert advice on CRO, growth strategy, ad creative, and data engineering? Our team's blog is your go-to source for cutting-edge insights and practical tips.

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Ad Creative

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Ad CreativeAd Creative Newsletter #80 — Who the hell made ad #7?

This week, we're featuring ads from The Perfect Jean, Gametime, Pietra, Freshpet, Artiphon, The Farmer's Dog, and one mystery ad!

Ad CreativeAd Creative Newsletter #79 — Set your competitors on fire... literally

This week, we're featuring ads from Surreal, Jambys, Soft Services, UMZU, MUD\WTR, Everlywell, BRANWYN.

Landing pages

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Landing PagesThe 5 best no-code tools for building landing pages that convert

While building a full website can be a long and involved process, launching a great landing page is usually much quicker and straightforward – provided you use the right tools. Here are five of our favourites.

Landing PagesDo's and don’ts for creating high-converting landing pages

Creating an effective landing page can be a challenge. When it comes to crafting landing pages that convert, here are some key do's and don’ts to keep in mind.

Growth marketing

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Growth MarketingHow Spanish ads reduced CPA by 20% and connected with a new audience

How we found the one segment of the audience that unlocked a major win.

Growth MarketingHow to run a productive weekly meeting with your clients

Recurring weekly check-ins can start to feel like a waste of time if they're not done right. Here are some tips to avoid this feeling for your team and your clients.

Growth engineering

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Growth EngineeringHow to use attribution models to improve your unit economics

Learn all about the metrics that matter and how attribution models are paramount in building a holistic view of your company’s acquisition efforts.

Growth EngineeringTracking Meta Conversions 2 Years After iOS Privacy Changes: What We Know

Best practices companies are using in 2023 and beyond to ensure they’re able to achieve the best performance results, along with our recommended approach.

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