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Ad Creative

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Ad CreativeHow to set up a creative testing campaign

A step-by-step guide to creative testing, from campaign setup to data analysis. Plus a thick FAQ section for all your queries.

Ad CreativeTop 10 ads of 2023: Notable trends & learnings

What did we learn from 2023's ad trends? A lot. See what stood out and why!

Landing pages

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Landing PagesTop 5 landing pages for eCommerce

Our top 5 favourite landing pages for eCommerce brands, and all of the reasons we love them!

Landing PagesThe 5 best no-code tools for building landing pages that convert

While building a full website can be a long and involved process, launching a great landing page is usually much quicker and straightforward – provided you use the right tools. Here are five of our favourites.

Growth marketing

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Growth MarketingEffective ABM Strategies for Advertising on LinkedIn

Unlock the full potential of LinkedIn for your B2B brand with Account-Based Marketing (ABM). By creating personalized ads, testing various formats, leveraging Thought Leader ads, and using Lead Gen Forms, you can directly engage decision-makers and streamline lead generation to boost your sales cycle.

Growth Marketing10 expert tips for successful B2B paid media campaigns

A ten-step guide to improving your B2B paid media strategy, based on our experience running many tests and working with dozens of clients.

Growth engineering

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Growth EngineeringBest practices for tracking analytics for healthcare companies

Regulatory compliance for healthcare organizations can be tricky, especially in regard to data tracking and analytics. Here's our in-depth guide to help you understand best practices.

Growth EngineeringHow to use attribution models to improve your unit economics

Learn all about the metrics that matter and how attribution models are paramount in building a holistic view of your company’s acquisition efforts.

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