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Culture and OperationsHow We Empowered Our Creative Team to Own Data Analysis and Drive Ad Performance
We ditched creative briefs - and it changed everything.
Results-driven best practices to unlock unprecedented growth.
We ditched creative briefs - and it changed everything.
We made a big bet on these two channels. Here's what's changed.
We ditched creative briefs - and it changed everything.
The other week, I wrote about Marketers as Eval Providers (and how event optimization works on ad networks). I figured I’d write about the other most important lever in advertising these days: ad creative.
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Auto-generated subtitles might be saving you time, but they could be costing you double in acquisition costs.
Our top 5 favourite landing pages for eCommerce brands, and all of the reasons we love them!
While building a full website can be a long and involved process, launching a great landing page is usually much quicker and straightforward – provided you use the right tools. Here are five of our favourites.
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Unlock the full potential of LinkedIn for your B2B brand with Account-Based Marketing (ABM). By creating personalized ads, testing various formats, leveraging Thought Leader ads, and using Lead Gen Forms, you can directly engage decision-makers and streamline lead generation to boost your sales cycle.
A ten-step guide to improving your B2B paid media strategy, based on our experience running many tests and working with dozens of clients.
Learn how to pick the right conversion event so Google and Meta can find your best customers faster—cutting CAC without wasting spend. This quick guide shows you what to optimize for and why it works.
Regulatory compliance for healthcare organizations can be tricky, especially in regard to data tracking and analytics. Here's our in-depth guide to help you understand best practices.
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