Musings, notes, and thoughts from our team.
Search Accounts: Structure, Setup, & Strategy
Leonardo Urlansky
March 23, 2023

How we structure our search accounts and the strategy behind our choices.

Why you’ll lose (a lot of) money if you use ChatGPT for your creative
Mary Boyagi
March 13, 2023

As a Creative Director at an ad agency, and here's why I think using ChatGPT is not just inefficient, but harmful to your creative process.

5 High-Converting Paid Social Ads You Can Create This Week – Without Hiring An Agency
Paul Cannata
March 13, 2023

Here are 5 ad formats that don't suck and are feasible for your in-house team (or even just you!) to create and launch this week.

7 Automations & Tools the Pearmill Team Uses to Manage Ad Accounts
Dino Hodjikj
March 7, 2023

A list of the software we've built and use that helps us be even better stewards of our clients' ad spend.

Blueprints For Building an Internal Attribution Model on Segment Data
Nima Gardideh
March 6, 2023

How to build an attribution model using Segment as the underlying tracking infrastructure.

5 Signs You Need an Internal Attribution Model
Nima Gardideh
March 6, 2023

What is an attribution model and when should you consider building one? Here are 5 things to look for.

Top 5 Landing Pages for eCommerce
Cosmin Serban
March 1, 2023

Our top 5 favourite landing pages for eCommerce brands, and all of the reasons we love them!

A CMO’s Guide To Hiring An Ad Agency
Nima Gardideh
January 31, 2023

Learnings gathered from working with 100+ companies to help you decide when and how to work with agencies.

Top 10 Paid Social Ads of 2022
Mary Boyagi
December 29, 2022

2022 has been a Messi year, and we know that you don’t need another pop culture-laden recap. So we’ll just speak to the ads and trends that have more juice than corn, the masterpieces that don’t jiggle jiggle (or fold), the lessons that slap harder than Will.

Ad Creative Newsletter #71 (Holiday Self-Gifting Idea: Advertising Insights)
Mary Boyagi
December 23, 2022

This week, we're featuring ads from BetterHelp, Nomisk, MyHuevos, Rise Science, sheertex, Citizenry, and Naadam.