Ad Creative Newsletter #81
We featured this ad from
August 30, 2023
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Here's an example of an overlaid green screen testimonial elevating the classic UGC creator format. The unrelated-yet-oddly-satisfying visual hook deserves a mention as well. We were a bit surprised to see the treatment personalization quiz buried in the middle of the video. People love taking personality quizzes. Seems more like something to lead with or fold into a CTA, but that’s just us.

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