Gen-Z continues to unlock the power of the middle part. Yes, it adds symmetry and youthfulness to your face. It's also the perfect canvas for real-life split-screen demo ads like this one. Just look at that dual demonstration of the use cases and USPs of 2 unique hair products. The script feels natural instead of pushy — subtly ending with a passive CTA suggesting that viewers buy both items. As far as the writing goes, Prose chose prose pros.