Let us manage your paid search and paid social advertising channels. We handle everything: strategy, tracking, creative development, landing pages, day-to-day management, and more.
We pull the creative lever to help awesome companies grow.
Advertising platforms like Facebook and Google are mini universes of their own. They operate by their own rules and systems. To discover the rules of these universes, we use a framework similar to the scientific method, which has been used to map out the rules to our actual universe. It’s the reason we’re capable of flight, the reason we’re able to produce phones, and the reason we reach unprecedented growth for our partners. However, unlike the rules of the universe, ad channel rules are constantly changing and needing to be rediscovered.
We are constantly designing experiments to formulate sustainable theories and strategies that win. This approach ensures that we continue to have success as channels and customer dynamics evolve.
Getting familiar with the state of the account(s), current and historical data, and the first prediction on the impact we can have on performance
Generating ideas and tactics based on the audit findings that fuel growth — collectively focused on your business' goals and individually focused on different steps in the funnel.
We rank our ideas and determine what to test/launch based on expected impact, which is predicted by historical data, our experience and best practices.
Press the buttons in the right sequence
When analyzing the data, we ask 3 main questions:
1. What is the purpose of the experiment?
2. Have we achieved a desired outcome?
3. What got us there / what prevented us from getting there?
We use data gathered from idea execution to generate new ideas for future experiments to impact the entire funnel. We also use recurring tests to influence specific aspects of the funnel.
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