Ad Creative Newsletter #76
We featured this ad from
Ad World Conference
March 21, 2023
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Being Notes App static addicts, we’re ecstatic about this dramatic… video execution. Still with us? The copy/typography/animation combination is fantastic and negates the abrasive music, which sounds like it was recorded by the Lumineers’ rhythm section on Adderall. Switching into dark mode while talking about optimization was a nice touch (and meta af). Also, cutting sound right as the CTA dropped gave the copy a deafening resonance — sound designers, take note.

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