We’re Holden ourselves to a higher standard after seeing this execution of the text message format. “Messages” call out USPs and available services in an engaging, non-salesy way while keeping the focus on the product. Plus, the immediately actionable CTA applies to the entire audience whether or not they’ve found their to-have-and-to-Holden. As direct as it gets.
Good creators set trends, and good marketers follow them. The “TikTok made me…” baity hook presents as native content, along with the testimonial, demo, and text treatment. There are also three great TikTok cut transitions that look fancy, but are easy to produce. Even technical USPs are sandwiched between natural lines that could come up in Rheal conversation. What do we love most about this ad? The beautiful footage (especially the backyard shot) makes us wish we were there.
They say that symmetry is synonymous with beauty, but it’s only half of the equation here. The headline and the “math” are both symmetrical, providing an opportunity to stick the product in the geographic center and focal point of the image. Simple copy and clever use of emojis mean there’s not too much information to comb through — and that’s where the real beauty lies.
Nothing like breaking the 4th wall and inviting the audience to hold you accountable for messing up your lines. Remember that people watch NASCAR for the crashes… Native text treatments, USP animations, and the slow zoom-in help to keep attention, and the ending is just plain old good branding. Straightforward, clever, and easy to undie-stand — would follow CTA.
Being Notes App static addicts, we’re ecstatic about this dramatic… video execution. Still with us? The copy/typography/animation combination is fantastic and negates the abrasive music, which sounds like it was recorded by the Lumineers’ rhythm section on Adderall. Switching into dark mode while talking about optimization was a nice touch (and meta af). Also, cutting sound right as the CTA dropped gave the copy a deafening resonance — sound designers, take note.
Try to ignore that visual hook. Just try to look away from someone purposely staining their teeth with purple goo… It demands an explanation, which you get about halfway through. The UGC feel and creator testimonial allow this ad access into your feed, while the demo handles the brand’s bidding. The audience’s longing for the “after” shot is rewarded after sticking around to the end, but a clear CTA is forfeited for the sake of staying true to the organic creator script.
A lot of you have been asking about our ad creation routine. Instead, here are the top 3 things this ad has going for it:
Just follow the recipe! Look at what creators are doing, and emulate what you see popping up in your own feed. You could make this ad with just about any product or creator. Use this as a blueprint for your next creative test.