Rule #1: Show the product in the first 5 seconds. Rule #2: Know when to break Rule #1. BEHAVE takes a calculated risk on this UGC play by showing us clips of people praising the brand's USPs as they munch tantalizingly on…something (we don’t actually glimpse the gummies until 20 seconds in!). The result is a super organic-feeling ad that creates enough FOMO that you can't not click.
