Ad Creative Newsletter #74
We featured this ad from
February 15, 2023
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You can’t not bite on this absurd visual hook — especially since it’s baited with the TikTok-native “3 reasons” setup. We like to show/mention the product within the first 5s, but this setup is strong enough for us to respect them for waiting a full 8s. The creator, testimonial, and USPs feel natural and unforced, while quick cuts keep you engaged. Yes, she does say “it’s 2022…” but we’ll brush it off. That’s just proof that it’s still performing if it’s live in 2023.

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