Ad Creative Newsletter #82
We featured this ad from
November 16, 2023
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Don’t have Calm App’s budget to hire a motion designer to create a mesmerizing visual hook? Grab your phone and make your own! Let’s break down the brilliance of this hook:

  1. Has the hypnotic effect of those sand raking videos
  2. Gross factor captures attention
  3. Primes audience to see a hair-removal product

The remaining 25 seconds of formulaic UGC are justified by the intro’s heavy lifting. As of publication, Bleame has been running this ad for over 400 days, so we assume they’re still trying to find a way to beat its performance. Hairy up and create that new winner!

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