Ad Creative Newsletter #75
We featured this ad from
March 1, 2023
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“I got fooled” is such a great hook that we feel like fools for never having tested it in our own ads. That’ll probably change soon… It piques the audience’s interest and acts as a great setup for a comparison ad. UGC-style filming and native text treatment are perennial performers that we always love to see. Obviously, we have a soft spot for this pillow ad.

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