Remember HarlanMD and ColonBroom from the last newsletter? Don’t be afraid to get a little gross with your hooks. Although not on the same level of raw meat or wiping (fake) poo off of a bell pepper, not washing your bra for 10 consecutive days is its own brand of unsavory. It’s also the perfect setup for USP #1. Unfortunately, the second and third USPs don’t have anything to do with the hook. But, hey — as long as it’s supporting sales, this bra ad is doing its job.
Last (completely unrelated) thing: BRANWYN’s logo reminds us of the infamous Bassnectoe incident of 2017.
