Want to make your audience beg for a product explanation? Show one product and say it’s another. This technique somehow hasn’t been completely played out yet either. In this font-tastic example of copy-heavy creative, text does the heavy lifting and drives eye traffic to the primary text for an explanation. Although it’ll take a crowbar to pry the iced coffee from our right hands, we’re willing to free up space in our lefts to give Cusa a try.
