This isn’t just a hook… it’s a trap (a good trap). If you’re a millennial who hasn’t ditched meal prepping, your ears just perked up. The rest of the ad is the tried-and-true combination of UGC, unboxing, demonstration, and easily-replicable product shots that you can execute in-house or with a creator. Once you’ve figured out which video components work for your brand, it’s time to experiment with hooks like this one.
