When your visuals are this captivating, you don’t need on-screen text. Even sound-off viewers can derive the waterproof/washable USPs from the sequence. It’d also be easy to create at home — a low-cost-yet-potentially-high-performing creative… dreamy. That being said, the true test of diaper bag endurance takes place outside of the home, so we’d like to have seen some outdoor and impact shots mixed in. Still, this diaper bag ad doesn’t stink.