We thought about retiring the “chef’s kiss” term, but now we’re going to use it until Apple makes an emoji. Using in-ad copy that’s designed to look almost native, Great Jones cooks up a paid spot that doesn’t stick out like a sore thumb against the organic content in your feed. Plus, with a strategic mix of color and shot speed to maximize engagement, it’s no wonder this ad left us “jonesing” for new cookware! (hypothetical chef’s kiss emoji goes here)
