If you feature your competition in an ad, it’s important to let your audience know where you stand regarding their product. Jambys clears up any ambiguities with the less-than-subtle visual approach of setting the competition on fire. The copy and voiceover banishes users of competitive products to a “red flag” cohort that nobody wants to be part of. The creator’s additional “frat boy” jab sets the hook even deeper so that the native USPs can work their convincing magic. Although the CTA feels soft after such an aggressive hook, it can be solved in future iterations.
