Ad Creative Newsletter #61
We featured this ad from
JOI
on
July 27, 2022
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Why buy 7 cartons of milk when 1 (recyclable) jar does the trick? JOI begins its argument for sustainability by rendering the competition as a drawing—a nice visual trick to suggest their superiority. Add in a line of explainer copy, and we’ve got a delicious comparison ad that also leaves us with a solid understanding of how the product works.

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JOI