Here’s a secret: starting with “here’s my secret…” is a sure way to get anyone’s attention. But you better have a secret worth sharing or you’re going to lose your audience. This ad has tips for parents that actually feel useful and informed, which is a must when you’re making UGC content — anything else feels cringey because no one likes a sellout. There’s also the brilliant angle at 0:31, where we really see the product’s effect on kids. From the direct tactics to the Petit Biscuit song, we can honestly say that we Lovevery part of this ad.
