Ad Creative Newsletter #51
We featured this ad from
Lume Deodorant
on
July 16, 2021
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Lume Deodorant

To be human is to deal with gross human smells and secretions. Most brands shy away from mentioning them explicitly, but Lume meets us where we are — in our own perfectly imperfect bodies. Using terms we all know to describe topics we only bring up with close friends and physicians, Lume speaks more like a trusted friend than a brand trying to make a buck.

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Lume Deodorant