Ad Creative Newsletter #86
We featured this ad from
Max Beauty
on
March 23, 2026
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Max Beauty

This isn't AI trying to pass as real. It's AI being obviously, intentionally fake, and that's the point. The gorilla and helicopter aren't glitches, they're the hook. Own the artificiality so hard it becomes the joke, and by the time the real UGC kicks in, you're already locked in.

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Max Beauty