The face of composting has changed since you first heard about it from your eccentric 7th-grade science teacher. Mill reminds you of this fact by name-dropping Apple and Nest in the hook. Professionally-shot background footage gets TikTok’s green screen filter treatment so that spokesbro can give a full product breakdown and drop a very tempting 2-part CTA. You’re on the fence about going to Mill.com to reserve your membership? Well, you do want to track your impact, right? Sure you do, so you end up on the landing page anyway.