Rule #1 of paid social? Show us your product in the first 5 seconds! Miro abides by best practices here and demonstrates how their product enables real-time virtual collaboration (and maybe even cures WFHQ nostalgia?). The straight-to-the-point copy resonates with busy team leads (their target audience) and a time-lapse effect reminds us that in-person brainstorms take wayyy longer than Miro-based ones.
