Even though the brand and product are listed above, the white space and crooked typography treatment immediately draw your eyes to the grabby and functional “Don’t trip” line. The pop of strawberry ensures that you don’t get too caught up on the copy up top, and guides you down to the USPs and finally the CTA. The neutral background all but simulates the focus and energy that the product promises. Everyone wants to be the fungi making video ads, but a well-executed static can often be just as effective — no cap.
