Ad Creative Newsletter #82
We featured this ad from
Oats Overnight
November 16, 2023
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Stuff nobody can ignore: Taylor & Travis’ blossoming romance, screaming babies on airplanes, a salacious text on a stranger’s phone. You’re an active voyeur from the the jump with this TikTok ad. Camerawork and sound design make you feel like you’re the one filming—keeping you in the moment and locked in through the USPs and CTA.

Do: Keep this voyeurism-style ad in your creative inspiration file.

Don’t: Send thirsty texts in public (even to oatmeal brands, pervs).

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