You’ve probably been feeling extra pressure to produce video ads recently. Everyone seems to be running them these days, but we’re still seeing great performance from the statics we’ve been rolling out. This scrollstopper is a gem of a static ad. It makes for a solid product explainer as well. It commands doomscrollers’ attention while offering to execute what so many wish they could do themselves: shutting down the dopamine feedback loop for some increasingly illusive focus time. Additional shout-out for using white space to drive initial visual traffic to the “IG is blocked” headline.