Yes, the creator is charismatic and cooking videos are hot right now, but what this ad really dishes up is an exercise in pacing. The cuts are seamless, and you get an entire recipe in 37s. You want to see each shot for a second more, yet simultaneously crave the next one. USPs are stirred in nicely, and “…before it sells out again” messaging adds the spice of urgency. Add this recipe to your creative cookbook now.
