At our readers’ request, we’re still making sure to include examples of great static ads. And in an effort to outdo ourselves, we’re including an example of the static/video hybrid that you’ve yet to ask for, and might not know you’re missing. Pangaia’s use of “semistatic” motion expertly draws attention to product UVPs and functionality. You went to scroll, but did you just see something move?? Do your hoodies have fitted cuffs? Only you know, but we can assert that whatever you’re wearing now probably isn’t as comfy or guilt-free as anything from Pangaia.
