Bathroom breaks don’t usually double as brand awareness moments, unless you’re Rumer Willis. Breastfeeding on a toilet while reading out PFAS, bleach, and formaldehyde like ingredients for a cursed smoothie is refreshingly raw, and exactly why you stop scrolling. Celebrities always add intrigue, but the real flush of success comes from the comments. Half the crowd calls it empowering while the other half calls it distasteful. That kind of split is marketing gold. Turns out the bathroom isn't the only place you can make a splash.
