Ad Creative Newsletter #77
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April 12, 2023
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If cats ever developed verbal skills, you know they’d be unapologetically sarcastic. PrettyLitter’s negative reviews are written in such perfectly sarcastic prose that only a cat (or cat lover) could be behind them. We’re not ruling out the idea that the reviews might have been written in-house. Did you know that you can do that? Well you can, so open a Google Doc and play around with negative reviews… or don’t. Stick strictly to TikTok voiceovers, UGC, and native text treatments and never try anything new or risky or fun… Meow.

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