Another newsletter, another mushroom-infused product. Truth be toadstool, I don’t know how many more shroom puns we have in spore. But what we do have is an example of peak UGC explainer content. The red flag hook is brilliant, the script feels natural and easily digestible, and the CTA sounds more like it’s coming from a friend than a brand hungry for sales and low CPAs. Another high point is the psychedelic visual of ingredients on a clear plate in the pool. 11/10 — way to Ryze to the challenge of making a cross-platform superperformer.