If you’re still wondering why organic testimonials sometimes perform well and sometimes don’t - here’s why. Imagine having a conversation with your neighbor on a plane. Who does it have to be for you to feel comfortable enough to discuss the weather and everyday affairs without worrying that it will drag for too long and there will be pressure to follow each other on Instagram afterwards? They’d have to be friendly, non-threatening, and hopefully sensitive enough to not annoy you throughout the flight. Same story for testimonials - the moment pressure creeps in, your audience will scroll down. She's a birdie knows how to choose their testimonials.
