This print ad is a few years old, but it’s a classic and fits with the negative review trend we’ve championed in this issue. Always remember that your main target’s turn-on is often a pain point for outsiders. Yes, using this review is slightly mean to Jeremiah in Manchester, NH, but it also clearly identifies the true target audience and indirectly promises everything they’re looking for in a resort. Every brand gets negative reviews, but keep in mind that some turds can be polished. Looking for more inspiration and laughs? Check out Subpar Parks.
