Put that coffee down and sip on this full-length side-by-side. The creator adds an extra level of directness by making eye contact, but strategically only on the side featuring the product. Each frame stays on screen long enough for all information to be digested, but background movement keeps quick readers and skimmers engaged. Finally, the CTA to “reclaim control…” is direct and biting. If this ad gave you the jitters, maybe you could benefit from a little product trial.