Sarcasm — what a great way to get people to like you… No, but seriously, sarcasm is one of several dialects spoken by the jaded millennial (AKA the target audience). Like cardboard, this hook has multiple layers. The absurdity of the statement gets your attention while fortifying the visuals in juxtaposition against the inferior competitive product. Taking up a full 8s, this hook is definitely on the longer side, but it gets a pass for being entertaining and original. The rest of the ad holds its own thanks to a charismatic creator, solid USPs, and a clear CTA. Stock this cereal ad in your creative cupboard.