Ad Creative Newsletter #69
We featured this ad from
The Hello Cup
on
September 28, 2022
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The Hello Cup

Sharp double entendres should be in every copywriter’s creative quiver. They’re a great way to make your brand’s voice fun and engaging while respecting the intelligence of the consumer. The copy here is a little long, but fitting a double double entendre into just 10 words is no easy task. Plus, motion ensures that this linguistic feat doesn’t go overlooked.

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