This ad uses a tactic we’ve found to be very performant: starting with the negative. Drilling, cutting, blending (?) a shitty wallet definitely drives home the cons of a poorly-made product. Filmed at home and edited with familiar techniques like the snap transition, the content feels organic. There’s also the inclusion of direct elements like testimonials and 5-star reviews. Even though they’re scrolled through quickly, they push you over the edge and into clicking the ATC button.
