When one customer’s USP is another’s pain point, take full advantage! Negative reviews split the audience into 2 distinct groups — those who identify with the pain points, and those who don’t. Obviously, your target audience should strongly identify against the negative review. Converting, despite advised against it by some random person, is reverse psychology at the height of its marketing utility. We’re Not Really Strangers delivers a less-biting-yet-equally-effective version of the “I’m offended!” negative review that legendary competitor Cards Against Humanity perfected.