You plunge into this ad from the jump (mostly to make sure the Greyhound is alright). Then the TP brand gets on a roll by including a “free shipping” offer. Who Gives A Crap shows restraint by only focusing on “no plastic” messaging rather than risking USP overflow by including a “bamboo-based” callout. It’s a good exercise in holding it in. Overall 9/10 — almost perfect, but we pooh-pooh the practice of bamboozling good boys.