Blinkist

Another example of how more production effort doesn't necessarily mean more sales. The video ad that you can watch in full here shows a segment from an audiobook that talks about how one's appearance creates a halo effect. It's quirky and it offers a glimpse of what Blinkist offers - short versions of non-fiction books. However, you might find it a little off-putting and it doesn't match their established "Read like a CEO" vibe.We assume that's why it was taken down rather quickly and replaced by classic images of women with bob cuts looking thoughtful. Regardless, it was memorable and entertaining, so it goes on our list.