Ad Creative Newsletter #78
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May 4, 2023
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Fishing is still on our minds, so please excuse this next metaphor: when your product has broad appeal, you can cast a wide net. Chances are that most people out there have once asked themselves, “do I have ADHD?” That’s why this seemingly specific hook can still work across audiences. We’re also getting heavy normcore vibes — just a guy in a chair with text and VO driving the ADHD simulation. The ordinary, everyday feel adds a layer of empathy. Additional trade secret: cats always get attention. Seriously, try it.

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