Fishing is still on our minds, so please excuse this next metaphor: when your product has broad appeal, you can cast a wide net. Chances are that most people out there have once asked themselves, “do I have ADHD?” That’s why this seemingly specific hook can still work across audiences. We’re also getting heavy normcore vibes — just a guy in a chair with text and VO driving the ADHD simulation. The ordinary, everyday feel adds a layer of empathy. Additional trade secret: cats always get attention. Seriously, try it.