3 ways advertising is like fishing:
- Know where to find your audience/fish.
- Revise your strategy as you learn.
- Baited hooks get better results.
The “I’d feel guilty if…” hook is clickbaity — and that’s a good thing. Always give your audience a reason to click and learn more. Also, the UGC here feels raw and intimate. Your first thought is, “what the hell are they doing to their faces?” Once you realize what’s going on, it’s too late to stop paying attention. Also, the creators aren’t in heavy makeup so that the lash treatment can shine. Finally, reviews are the social proof that can push viewers into buying mode. Now it’s up to your landing page or easy checkout process to reel in the sale.